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Kronenbourg Brewery (Brasseries Kronenbourg) is a brewery founded in 1664 by Geronimus Hatt in Strasbourg, France. The name comes from the area where the brewery relocated in 1850. The company is owned by the Carlsberg Group. The main brand is ''Kronenbourg 1664'', a 5.5% abv pale lager. ==History== Geronimus Hatt, who obtained his Master Brewer's certificate in 1649, started up the Canon Brewery in the Place du Corbeau in Strasbourg. His son Claude (born November 1665), succeeded his father in the trade in 1683. However, the frequent flooding of the River Ill compelled in 1850 a move to the higher terrain of Cronenbourg, an area of Strasbourg. In 1922, the Hatt Brewery changed its name to Tigre Bock, the most well-known brand of the Tiger Brewery it had acquired to become the leading brewer in Alsace. Following the Second World War, "Kronenbourg" became the name of the company, and began international expansion. In 1970, it was acquired by industrial group BSN (now Groupe Danone), along with the ''Société Européenne de Brasseries'' (Kanterbräu). In 1986, Kronenbourg merged with Kanterbräu. British company Scottish and Newcastle (S&N) plc acquired it in 2000 for £1.7 billion.〔 〕 In April, 2008, S&N's operations were sold to Heineken and Carlsberg, the former acquiring Kronenbourg.〔(Carlsberg and Heineken to resume rivalry after sealing S&N takeover. The Times )〕 Its main breweries are located in Obernai and in Champigneulles, although the Champigneulles site is now up for sale. On 2 April 2015, Brasseries Kronenbourg launched a new corporate identity which it will use in corporate communications. It was designed by Carré Noir, which has been the brewery's design agency for several years. According to a press release, the new logo reaffirms Kronenbourg's identity as a French brewer with 350 years of history.〔(Press Release )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Kronenbourg Brewery」の詳細全文を読む スポンサード リンク
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